Jackie’s shop is based in the beautiful coastal village of Port Isaac, where the Llewelyn-Bowens also have a holiday home. It’s a family business, with Cecile and Laurence both having a design input into the eclectic collection of gifts and homewares sold in the shop.

Charmed has become a fixture of the village with its fabulously creative window displays and flamboyant content.

Check it out at www.charmedincornwall.co.uk

"It amuses me that my wife, who is head of a multi-million pound business empire, is never happier than when she’s behind the counter, running her village shop."

Laurence Llewelyn-Bowen